Barbie Dreamtopia


Barbie set for a busy MIPJunior

Mattel Creations will be shopping Barbie Dreamtopia at MIPJunior, it’s new toon based on the classic doll property. The series has already been taken by broadcasters including Super RTL in Germany and Cartoon Network in Latin America. Skewing to a younger end of the preschool demo than earlier Barbie content, the series centres on Barbie […]

Mattel creates new content studio

Hit Entertainment parent Mattel has launched Mattel Creations, a new central content unit that will make original shows and projects based on the toy giant’s intellectual property. Mattel’s chief content officer, Catherine Balsam-Schwaber, is in charge of executing the multiplatform production push and will give a keynote address next week at MIPTV, discussing Mattel Creations. […]