Bela Bajaria


Awesomeness staffs up Verizon content venture

The upcoming AwesomenessTV and Verizon mobile content venture has drafted in the former drama department head at Universal Television. Russell Rothberg (pictured) has been named senior VP, creative for the currently unnamed service. He exited NBCUniveral’s production arm earlier this year, following president Bela Bajaria out of the door. Bajaria recently resurfaced at another digital […]

Netflix hires ex-Universal TV exec as content VP

Netflix has appointed former Universal Television president Bela Bajaria as its vice-president of content. Bajaria will lead the team at Netflix responsible for licensing content from the major US studios, including her former employer NBCUniversal, and agreeing coproduction deals with the major US networks. She will also oversee a new team developing original unscripted programmes […]

Universal TV drama EVP exits

Changes at Universal Television continue, with executive VP of drama development Russell Rothberg the latest to leave the US-based NBCUniversal prodco. Rothberg’s departure comes after that of Bela Bajaria, who exited as president earlier this year. Pearlena Ibgokwe, who was EVP of drama programming, stepped up to replace her. Rothberg is credited with developing A&E’s […]

NBC poaches Fox exec to fill drama post

US broadcaster NBC has poached 20th Century Fox Television’s Lisa Katz to fill the role Pearlena Igbokwe vacated when she was promoted to president of Universal Television. Katz will become NBC’s executive VP, drama development on July 11, and will report to NBC Entertainment president Jennifer Salke. She replaces Igbokwe, who recently took over at […]

Universal Television names president

Pearlena Igbokwe has taken the reins at Universal Television, NBC’s cable and broadcast production arm. Igbokwe moves across from NBC Entertainment where she was executive VP, drama programming, to take the chairman role at Universal Television. She replaces Bela Bajaria who left Universal last week after under a year in the job. Prior to NBC […]

Universal TV president exits

Bela Bajaria is leaving her post as president of NBC’s network and cable production arm, Universal Television. Bajaria has been in her current role for just under a year, having been promoted by NBC Entertainment chairman Bob Greenblatt. She had been drafted in as executive VP in 2011 from CBS Television Studios. At that time, […]

Universal TV gets new president

NBC Entertainment has promoted Bela Bajaria to president of production unit Universal Television, and named a new executive VP of comedy programming. Bajaria was previously EVP, but has been upped after joining NBC in 2011 to rebuild the Peacock’s network studio operation. “Bela has done an incredible job of starting a studio from scratch three […]