Mattel Creations


Mattel content chief exits for NBCU

Mattel chief content officer Catherine Balsam-Schwaber has moved to NBCUniversal (NBCU) in a move that appears to end Mattel’s ambitions in the original programming space. Last year, Mattel trumpeted its hire of Balsam-Schwaber to lead production division Mattel Creations at MIPTV, but she has now joined NBCU’s crafts-focused online portal Craftsy as general manager. “We […]

Cartoonito takes Thomas from Nick, Sesame Street

Thomas & Friends has a new home on British pay TV, with Cartoonito stealing away the rights from Nick Jr. In further news, Cartoonito has acquired rights to the long-running Sesame Street, bringing the updated series back to UK screens. The Mattel-owned Thomas & Friends will transfer to the Turner-owned channel next year, 32 years after […]

Barbie set for a busy MIPJunior

Mattel Creations will be shopping Barbie Dreamtopia at MIPJunior, it’s new toon based on the classic doll property. The series has already been taken by broadcasters including Super RTL in Germany and Cartoon Network in Latin America. Skewing to a younger end of the preschool demo than earlier Barbie content, the series centres on Barbie […]

Mattel hires ex-Warner Bros. exec for sales

The content arm of US toy giant Mattel has hired a former Warner Bros. business development exec to become its VP, global content distribution and strategy. Justin Richardson takes on the new post to oversee distribution of content related at Mattel Creations to Thomas & Friends, Barbie, Hot Wheels, American Girl, Ever After High and […]

Mattel creates new content studio

Hit Entertainment parent Mattel has launched Mattel Creations, a new central content unit that will make original shows and projects based on the toy giant’s intellectual property. Mattel’s chief content officer, Catherine Balsam-Schwaber, is in charge of executing the multiplatform production push and will give a keynote address next week at MIPTV, discussing Mattel Creations. […]