LinkedIn considers original programming

Business-focused social network LinkedIn is considering a move into original programming, according to a report by The Information. The social network’s CEO Jeff Weiner (pictured) is reported to have said that shows such as Shark Tank (the equivalent of Dragons Den in the US) could be the kind of programming that works with its users, […]

Snapchat set for scripted content in 2017

Snap Inc’s VP of content Nick Bell has said the platform is set to release scripted content before the end of the year during a keynote speech at the Edinburgh International Television Festival. While discussing the platform’s commissioning and financial model, Bell said: “Candidly, we haven’t gotten into scripted yet because scripted is expensive, and we want […]

MTV launches localised Snapchat channel in France

Viacom-owned music channel MTV has launched a localised ‘Publisher Story’ on Snapchat’s Discover platform in France. This is Viacom’s first fully localised, non-English channel to debut on Snapchat Discover. MTV in English is already available on Snapchat in the US and internationally. MTV is the first television channel in France to join Snapchat Discover, offering […]

Time Warner to produce shows for Snapchat

US media giant Time Warner will produce a series of original programmes for social media platform Snapchat under terms of a new deal. The Warner Bros. and Turner parent has committed to a global media partnership with Snap Inc. that spans everything from media spends to development and production of exclusive shows. The programmes will […]

BT Sport & Snapchat partner for Champions League final

BT Sport is partnering with Snapchat in the UK on social coverage of Saturday’s UEFA Champions League Final. Snapchat’s ‘Our Story’ coverage of the Juventus vs. Real Madrid match will include clips and match footage from BT Sport to complement the Snaps submitted from fans in the stadium, the teams, and people watching at home. […]

NBC launches World Of Dance Snapchat series

In a sign that TV networks are becoming increasingly interested in originating content for social media platforms, US network NBC is, today, launching a Snapchat version of its new World of Dance series – eight days ahead of the show’s television debut. The much-hyped World of Dance, which features Jennifer Lopez as a judge, is […]

NBCU pumps $500m into Snapchat IPO

NBCUniversal has invested US$500 million in Snapchat’s IPO last week as the latest phase of its ongoing investment in digital media assets. The Comcast-owned broadcast and studio outfit confirmed the purchase after it was reported by NBC-owned CNBC. According to the news outlet, Snap’s stock allocation to NBCUniversal seemed to be the only one made […]

Snapchat users love comedy and sport, shun docs

Snapchat allows content companies to reach young viewers in a way that other social and video platforms cannot do with comedy, horror and sport among the key programming genres. New research from Ampere Analysis shows that Snapchat delivers a young audience that want to engage with content on mobile devices. It is better at reaching […]

Discovery and Snapchat seal social deal

Discovery is to provide premium short-form video content exclusively for US users of social media platform Snapchat. Under the terms of the deal, Discovery and Snapchat will collaborate to produce new series created specifically for Snapchat’s mobile-centric audience as well as shows inspired by existing Discovery titles including Shark Week and Mythbusters. The shows are […]

BBC and Snapchat team for Planet Earth II

BBC Worldwide will launch exclusive Planet Earth II content on Snapchat a day ahead of its linear airing. Worldwide, the commercial arm of the BBC, has joined forces with Snap Inc. and content from the blue chip factual show will be available to view on mobile devices in the US and Canada. The linear series, […]