YouTube


Opinion: TV content – where’s the innovation?

Megan Goodwin, joint managing director of digital consultancy Interactive Rights Management, argues TV companies are running scared of innovation in both production and progamme making, and wonders where the real disruptors are coming from. It’s no secret that the TV marketplace is going through major upheaval at the moment. As Ofcom found in its Communications Market […]

Google: YouTube should not be regulated like a broadcaster

Google’s European president Matt Brittin has said it is “appropriate” that YouTube is not subject to the same regulations as broadcasters and newspapers. Speaking at an RTS event in London this week, Google’s president of EMEA business and operations rejected the idea that YouTube is essentially broadcaster and should be treated as such in the […]

‘Half of TV and video viewing on mobile by 2020’

By as early as 2020 half of all TV and video viewing will be done on a mobile screen, due to an increasing consumer preference for on-demand and catch-up TV over linear viewing. This is according to Ericsson’s latest Mobility Report, which claims that mobile video traffic will grow by around 50% annually through 2023 […]

‘FAANG effect’ creating UK production shortages

Research by Creative Skillset (CS), the industry skills body for the screen-based creative industries in the UK, shows that the boom in quality television caused by FAANG (Facebook, Amazon, Apple, Netflix and Google) may lead to a production talent shortage. While the UK production sector is enjoying a boom, driven by recent SVOD demand and […]

GroupM: young will ‘erode TV viewing’ as they age

Growing older no longer increases television viewing time, according to GroupM’s ‘The State of Video’ report. The WPP-owned advertising media giant calculated that Generation Y (those born between the early 1980s and mid-90s) and Generation Z (birthdates roughly between 1995-2014) will “erode viewing” to the equivalent of about one percentage point a year over the […]

YouTube Red orders Rabbit reality show

Online service YouTube Red has commissioned a reality competition series from Finland’s Rabbit Films. Ultimate Expedition will see eight celebrities with no climbing experience attempt to scale the 19,970ft Mount Tocllaraju, with YouTube star and Rabbit USA president Jukka Hildén presenting. The ten-part show will roll out on Google-owned SVOD service YouTube Red in 2018. […]

YouTube living room viewing ‘up 70% in a year’

Viewers now watch more than 100 million hours of YouTube in the living room every day, up 70% compared to last year, according to Alphabet CEO Sundar Pichai. Speaking on the Google parent company’s third quarter earnings call, Pichai said that YouTube users spend an average of 60 minutes a day on mobile – but […]

NPD: video eats up most US smartphone data

Streaming video accounts for 78% of total data used by smartphone owners in the US, according to a new study by the NPD Group. The research firm said that 57% of US smartphone users access video via an app at least once a month, with applications like YouTube and Netflix driving the greatest data demands. […]

comScore: 37m Brits turn to YouTube

In the UK some 37.1 million adults watched an average of 311 videos each on YouTube during July, according to comScore stats. The Video Metrix Multi-Platform study (VMX MP) – which claims to deliver a single, unduplicated measure of digital video consumption across devices – claims that 11.6 billion videos were watched on YouTube in […]

YouTube shuts down paid channels

YouTube has ended its 2013-launched paid channels initiative and has instead introduced sponsorships in a bid to help content creators make money from the site. Announcing the move, YouTube said that paid channels – a scheme that allowed content owners to charge a monthly subscription fee foraccess to videos – had “never achieved popularity”. Sponsorships […]

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