Zenith


Brexit fails to dampen TV ad revs

Global ad revenues are set to grow healthily this year, despite pre-Brexit fears that the UK’s decision to leave the EU would have a negative impact. There has been a ‘mild weakening’ in the UK, but no widespread cuts to advertising budgets, a report has found. Media agency ZenithOptimedia tracks ad spend and publishes global […]

Traditional TV viewing ‘on the decline’

The average amount of time people spend watching TV on a TV set will decline this year, as consumers devote more time to mobile internet consumption, according to new research. TV remains the world’s most popular media medium and, media agency ZenithOptimedia says, accounted for 41% of all media consumption in 2015. That proportion is […]

Global ad spend growing, but TV will plateau

Global advertising revenues will enjoy their strongest growth in a decade between 2013 and 2016 but the proportion accounted for by TV ads will level off, according to the latest forecasts. ZenithOptimedia forecasts that global ad spend growth will rise from 3.6% in 2013 to 5.3% in 2014. Growth will then increase to 5.8% in […]

TV holds firm, but Euro ad spend recovery ‘postponed’

The expected recovery in advertising revenues across the eurozone will not materialise this year and there will be a sharper decline in ad spend than last year, according to new research. ZenithOptimedia tracks advertising spend around the world and had previously forecast a recovery in Europe this year. However, in its latest update it noted […]

Coolabi hot-housing ideas after Working Partners deal

Coolabi, which owns or represents brands including Bagpuss, Purple Ronnie and Ivor the Engine, has a raft of new properties to work up for TV and other media after a deal that saw its financial backer Edge provide the funds for Jeremy Banks to acquire Working Partners. The latter has a US-style content division, which […]